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As internet marketers transition to the fast changing world of social marketing, people are learning that hard-sell and relentless pressure aren’t welcome. The generation gap becomes a profit-crushing divide as “old-school” methods fail to fit in the sleek world of sites like Facebook, Twitter, and Linked In.

In the world of social networking, the hard sell approach is as welcome as “granny panties” in Victoria’s Secret. You certainly stand out when you take the old-school approach with social networking… but it’s not standing out in a good way. You stand out as being outdated and unable to navigate the streams of Web 2.0.

The primary difference you’ll encounter has to do with numbers, but not in the way you may think.

Numbers are crucial to traditional internet marketers, from opt-ins to web visitors to conversion rates. But with social networking the focus on quantity is not nearly as important as the focus on quality. When you focus on quality, you set up criteria that weigh the importance of each contact a little differently.

Here are some tips to consider when connecting with people via social networking sites. You are to use these criteria when building your contacts and investing your time into relationship building:

Continue reading Social Networking Mindset Tip #1: It’s Not About Numbers

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 Social Networking Mindset Tip #1 [6:51m]: Play Now | Play in Popup | Download

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Here’s one from the Viva Visibility Mailbox that begs to be shared:

Y.M. from Florida writes:

Hi Nancy:

Thanks so much for your tips and coaching thru your website. I am in the process of developing my expertise and that is where I have a question.
 
I have taken many courses in the area of travel, mobilizing people, personal finances management, leadership, organizational behavior and business development. I have professional certifications in the Travel Industry and a Bachelor in Business and Profesional Leadership. Now my question is How can I transfer this knowledge from books and trainings into an actual legitimate expertise?

Dear Y.M.,

I would lay out a 4 part plan for the next 6 months to 1 year:

• Pick out what you want to do (you mention a lot of things in the letter)
• get some clients
• collect testimonials from them (builds credibility)
• start establishing your expertise by publishing articles and short tips.

Continue reading “I Want to Be An Expert… Where Do I Start?”

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